Freelance Web Analytics Consultancy

Any digital strategy should be fueled by data and insight from an abundance of sources; unless you know what's happening on your website, you don't know how to make it better and you don't know what parts of your marketing are working best.

If you're spending money on any form of marketing you want to know it's working, right? An analytics package that has been set up properly can tell you where your website traffic is coming from, what it's doing on your website and, most importantly, how your customers are spending their money. Once you know which of your marketing channels are working best for you (and which aren't), you know where to invest more cash.

I'm Jay and I'm a web analytics expert.

I have an extensive web and software development background, which means I understand code upside down and inside out and, at this point in my career; I've decided to use my powers for analytics! With over 7 years analytics experience (and far too many more as a developer), I fully believe that everyone should have access to all the data they need to make smart, informed decisions to help their business grow.

All the money you invest in any form of marketing comes down to an interaction between your brand and your consumer – if you want to really understand the value of that interaction, you need to not only have an accurate analytics platform, you also need to understand the data it's giving you. Once you know which of your marketing channels are working best for you (and which aren't), you then know where to invest more cash.

Throughout my career in web analytics I have specialised in the Google Analytics platform and its related products. I work with both the technical aspects - such as tagging design, implementation and troubleshooting - and non-technical aspects such as reporting, insights and user training. My background allows me an uncommon advantage to talk to individuals or audiences with any range of technical knowledge.

While I specialise in the Google ecosystem, I have also had plentiful experience with other analytics solutions - such as Adobe Analytics, WebTrends or CoreMetrics - as well as other tag management, CRO and insight tools.

What I offer

Below is an overview of some of the services which I offer on a regular basis. I am happy to work on small or large projects in a time frame to suit your needs. I also offer a reduced price for non-profit and charitable organisations.

If you have any requirements that are not described below, please don't hesitate to get in touch, and I will be happy to discuss them with you!

Marketing Audits

Ensure you are getting the best from your analytics and marketing platforms, as well as complying with GDPR and data laws with a comprehensive audit. Any issues will be highlighted with solutions outlined, so you that you can maximise your reporting capability and avoid future worries.

Tagging Solutions

With my background as a developer, I can implement any tracking code you need or provide a full solution to your development team and be on hand all the way from planning through to post-implementation support.

Insight and Reporting

Whether using Google Analytics, or other tools such as Excel or even a custom web dashboard, I can create a way for you to report the information you need, quickly and painlessly. I am also experienced in analysing marketing data to deliver actionable insights.

User Training

Either one-on-one or to a group, I can deliver bespoke Google Analytics training for all levels of technical knowledge in a way that helps you achieve what matters most for your business' tagging and reporting.

Get in touch

Whatever your tracking project, I would love to help!